Our Story

Creative director


Simone Ng is the founder and creative director of Simone Jewels, and is an award-winning jewellery designer and certified gemmologist.

When her flagship brand Simone Jewels debuted 15 years ago, more than half the collection was sold within 30 minutes. She has never looked back since. She has been named one of Singapore’s Top 10 Jewellery Designers for six consecutive years and was one of the top three chosen to receive the “Luxury Jewellery Brand” award in 2016.

How many Singaporean designers can claim a successful sale at Sotheby’s prestigious auction in Asia? Simone has – for her stunning Reverso Necklace – in 2013.

Last year, Simone received the Women Entrepreneur Awards; recognising and celebrating successful and promising businesswomen in Singapore and Asia.

Simone Jewels is known amongst stylish women across Asia, Europe and United States who adores her style.

Design philosophy


Simone’s designs are inspired by history, architecture, culture, and stories, encapsulated by her brand ethos: Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration. Every piece is an heirloom treasure of timeless essence, transformable and transformative.

The ability to accentuate beauty is our primary goal for every one-in-the-world masterpiece. We create jewels of timeless fashion that build confidence, individualism, advocate empowerment and create trendsetting elements for women.


The Art of Creation

Like a piece of architecture and with visibility from all angles, the multi-dimensional jewels are perfected and intelligently engineered to every inch, creating movement and transformability that allows a jewel to completely change its look and be seen differently whenever its adorned.

Every piece is painstakingly built. The design processes are done layer by layer and involves extensive craftmanship. Boundaries for our setting techniques are consistently pushed and reinvented to make existing ones better, giving us an edge in our designs. Some intricate designs can take up to 18 months from conceptualising to finalising.

All diamonds used are handpicked and are of E-F colour with VVS quality. Coloured gemstones are chosen for their rarity, quality and cuts, creating heirloom jewellery that can be worn, adorned and admired by future generations.