Our Story


Storied Gems

Through the magic of storytelling, jewellery design becomes an ineffable art. At Simone Jewels, we seek to share our passion for stories brimming with culture and history in the form of fine, luxurious jewellery.

The brand has received numerous awards over two decades and often spotted on celebrities. Simone Jewels was the first Singaporean jeweller to be stocked at Harrods London and we are now available in Paris, Los Angeles and New York.

Today, Simone Jewels continues to push the boundaries of jewellery design, leaving behind a legacy for generations to come.



Simone’s designs are inspired by history, architecture, culture, and stories, encapsulated by her brand ethos: Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration. Every piece is an heirloom treasure of timeless essence.

The ability to accentuate beauty is our primary goal for every one-in-the-world masterpiece. We create jewels of timeless fashion that celebrates individualism.


The Art of Creation

As a certified gemmologist with an eye for the best and a dedication to quality, Simone handpicks the finest selection of coloured gemstones chosen for their rarity, quality and cut. All diamonds used are also of E-F colour with VVS quality.

Like a piece of architecture and with visibility from all angles, our multi-dimensional jewels are perfected and intelligently engineered to every inch, creating movement and transformability.