Jewel Talk

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Jewellery is more than just beautiful embellishment – it is also one of the best investments one can make.

If there’s anything we’ve learned from history, it’s that jewellery – as an investment – has proven to be a reliable asset.

At once decorative and symbolic, jewellery has the ability to survive and prove its worth, whether through major shifts in civilisation, wars, and even natural disasters. History has shown, through the time of Egyptian dynasties to the heyday of Russian Tsars, that its demand and value only continues to rise.

To put things in perspective, lets look at the story of Hedy Lamarr. Primarily known as a Hollywood star, Lamarr is also credited as an individual who developed the technology that Wi-Fi and Bluetooth is built upon.

Unhappy with her first marriage to Fritz Mandl, a wealthy Austrian munitions manufacturer who sold arms to the Nazis, Lamarr took matters into her own hands and left him. With nothing but jewellery sewn into her coat, she fled on a bicycle and later used the precious gems to pay for her survival, including her successful journey to Hollywood.

With the value attached to jewellery made of gold, diamonds, and other gemstones, the hardy nature of these materials allows them to last a lifetime, later becoming heirlooms that can be passed down from generation to generation. And during difficult times like wars or pandemics, people look to jewellery as a safe haven worth turning to, causing an increase in its demand.

Surprisingly, other benefits to jewellery as investment would lie in its most common features. Since they are typically small and portable, storing it is not difficult. Secondly, the raw materials needed to create them are naturally produced, making them limited and rare. Finally, the sentimental and historical attachment allows them to transcend time and trends. Case in point, the Reverso Necklace from Simone Jewels was successfully auctioned off by Sotheby’s Asia for a value more than 2 folds of its reserve price.

In order for people to make the right decision when investing in jewellery, they have to be informed. For those looking to embark on this journey, an abundance of information is now available online, as well as through experts who have dedicated their lives to understanding jewellery and its many facets.

Meanwhile, jewellers and those deeply rooted in the industry must evolve when interacting with their customers. They have to adapt, invest, and adopt a forward-thinking mindset to ensure they stay relevant and trustworthy.

If you would like to learn more about Coloured Gemstones, please join our webinar.
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