Jewelry brand Simone Jewels, which has been established for 15 years, has already begun to expand into overseas markets. Founder Simone Ng said: "London, England is the capital of fashion. Harrods favored it as if it had received the strongest endorsement."
Simone Ng first explored the UK market around 2016 to gain an in-depth understanding of the business opportunities and consumer profiles of high-end jewellery. Then in 2019, she went to the London office of the Singapore Enterprise Development Board (ESG) to pierce the needle with House of, which represents a number of international art and jewelry brands. Luxury starts cooperation.
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