Our Story


15 Years of Storytelling

Through the magic of storytelling, jewellery design becomes an ineffable art. At Simone Jewels, we seek to share our passion for stories brimming with culture and history in the form of fine, luxurious jewellery.

On top of being named one of Singapore’s Top 10 Designers for seven consecutive years, and awarded the Luxury Jewelry Brand award in 2016, Simone Jewels is now the first Singaporean jeweller to be stocked at Harrods in London.

Today, Simone Jewels continues to push the boundaries of jewellery design, leaving behind a legacy for generations to come.



Simone’s designs are inspired by history, architecture, culture, and stories, encapsulated by her brand ethos: Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration. Every piece is an heirloom treasure of timeless essence, transformable and transformative.

The ability to accentuate beauty is our primary goal for every one-in-the-world masterpiece. We create jewels of timeless fashion that build confidence, individualism, advocate empowerment and create trendsetting elements for women.


The Art of Creation

As a certified gemmologist with an eye for the best and a dedication to quality, Simone handpicks the finest selection of coloured gemstones chosen for their rarity, quality and cut. All diamonds used are also of E-F colour with VVS quality.

Like a piece of architecture and with visibility from all angles, our multi-dimensional jewels are perfected and intelligently engineered to every inch, creating movement and transformability that allows a jewel to completely change its look and be seen differently whenever its adorned.