Local jeweller Simone Ng is typically used to high-browed clientele for her creations. Under her award-winning label, Simone Jewels, Ng’s oeuvre is full of one-of-a-kind pieces that are elaborate, poetic and even theatrical. Now, Ng has taken a significantly different route with her latest jewellery line. Called Jouer by Simone, the brand is a more casual — even disruptive — alternative to the haute joaillerie of Simone Jewels.
Jouer is aimed at creating highly-customisable fine-chic jewellery and all done online. Do visit website jouerbysimone.com.
Read the full article here:
https://www.lifestyleasia.com/sg/style/jewellery/simone-jewels-unveils-first-customisable-jewellery-line-jouer-by-simone/
